UEFA EURO 2024
The Gelsenkirchen anthem for the host city. A whole city sings along.
- Client
- Football and Culture Foundation UEFA EURO 2024 & Arche Noah Children’s Hospice
- Song
- „In dir (meine Stadt GE)“ · Grillo Funke
- Project
- Song, music video, PR & social media campaign
With the Arche Noah Children’s Hospiceviews of our music video on YouTube
years: an intergenerational ensemble
reach through UEFA’s feature shoot with Cristiano Ronaldo
“In dir (meine Stadt GE)” is the Gelsenkirchen anthem for UEFA EURO 2024. The song had two jobs: to give a structurally disadvantaged city a strong, positive face – and to bring the topic of children’s hospice work to as many people as possible in an accessible way. That’s why we worked closely with the Arche Noah Children’s Hospice, which also appears in the music video.
Our goal was to bring every player in the city on board: Anke Sieloff of the Musiktheater im Revier sings, as does former Miss Schalke Sabrina Wurm. Football legend Olaf Thon speaks the intro, and the miners’ choir Knappenchor Consolidation brings the region’s tradition. An intergenerational production: the youngest were 16 or 17, the oldest well over 80.
What we did
- 01
Concept development, funding application, creative direction
- 02
Songwriting & lyrics
- 03
Building an intergenerational artist collective in Gelsenkirchen – aged 16 to over 80
- 04
Music production with Anke Sieloff, Sabrina Wurm, Dennis Buss, Violet Tomorrow, the Knappenchor Consolidation and Olaf Thon
- 05
Music video production with the Arche Noah Children’s Hospice
- 06
Partners (Arche Noah Children’s Hospice, Fisch und Apfelmus, Musiktheater im Revier, Kunstmuseum Gelsenkirchen, Schalke 04)
- 07
PR and social media campaign
What it achieved
This music project, with an impact far beyond the Ruhr region and the Euros, has become a strong sign of how positive impact can lift a structurally disadvantaged area and give it a positive image. The YouTube comments under our music video show how many people were reached – not just in numbers, but emotionally.
- The song is still being played on YouTube and Spotify today
- Several schools have added the song to their repertoire and teach it to their pupils
- Children’s hospice work made visible in an accessible way – right in the middle of the Euros excitement
Impact
- Over 100k views of our music video on YouTube
- Over 250k reach through UEFA’s feature shoot with Cristiano Ronaldo
- Lasting image boost for the city of Gelsenkirchen
- Maximum visibility for the Arche Noah Children’s Hospice during the Euros
Music video
On Spotify
- Music and lyrics
- Mirko Klos
- Artist
- Grillo Funke – Glückauf Palastorchester
- Featuring
- Sabrina Wurm, Dennis Buss, Anke Sieloff, Knappenchor Consolidation, Violet Tomorrow, Olaf Thon
- PR campaign
- Eliah GOGO