{"id":232,"date":"2025-08-03T17:46:46","date_gmt":"2025-08-03T17:46:46","guid":{"rendered":"https:\/\/eliahgogo.com\/home-02\/"},"modified":"2026-11-04T08:56:45","modified_gmt":"2026-11-04T08:56:45","slug":"case-study-maxpauli","status":"publish","type":"page","link":"https:\/\/eliahgogo.com\/en\/case-study-maxpauli\/","title":{"rendered":"Case Study Max Pauli"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"232\" class=\"elementor elementor-232\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca53218 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ca53218\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-\" data-id=\"\" 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h3{font-family:\"Space Grotesk\",sans-serif;font-weight:700;font-size:32px;letter-spacing:-.02em;margin:0 0 20px;color:var(--txt)}\n.egc .box .intro{margin:-8px 0 22px;color:var(--mut);font-size:17px;line-height:1.6}\n.egc .box ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:14px;font-size:17px;line-height:1.5;color:var(--txt)}\n.egc .box li{display:flex;gap:12px;margin:0}\n.egc .box li:before{content:\"\u2713\";color:var(--lime);flex:none}\n.egc .box.imp li:before{content:\"\u2192\"}\n.egc .vids{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:16px}\n.egc .vid{position:relative;aspect-ratio:16\/9;border-radius:28px;overflow:hidden;border:1px solid var(--line);background:var(--card)}\n.egc .vid iframe{position:absolute;inset:0;width:100%;height:100%;border:0}\n.egc .credits{border-top:1px solid var(--line);padding-top:32px;display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:24px}\n.egc .credits div div{font-size:16px;color:var(--txt)}\n.egc .note{margin:24px 0 0;font-size:13px;color:var(--dim)}\n.egc .nav{display:flex;flex-wrap:wrap;gap:16px}\n.egc .nav a{flex:1 1 380px;text-decoration:none;border-radius:28px;padding:36px;display:flex;flex-direction:column;gap:10px;transition:transform .2s}\n.egc .nav a:hover{transform:translateY(-3px)}\n.egc .nav small{font-size:13px;letter-spacing:.08em;text-transform:uppercase}\n.egc .nav strong{font-family:\"Space Grotesk\",sans-serif;font-weight:700;font-size:clamp(24px,2.4vw,30px)}\n.egc .nav .next{background:var(--card);border:1px solid var(--line);color:var(--txt)}.egc .nav .next small{color:var(--dim)}\n.egc .nav .cta{background:var(--lime);color:#0e0f10}\n@media(max-width:900px){.egc{padding-top:130px}.egc .top{grid-template-columns:1fr;gap:28px}.egc .hero img{aspect-ratio:4\/3}.egc .sec{margin-top:72px}.egc .box{padding:28px}}\n<\/style><div class=\"egc\" lang=\"de\"><div class=\"crumb\"><a href=\"https:\/\/eliahgogo.com\/en\/\">Eliah GOGO<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"https:\/\/eliahgogo.com\/en\/cases\/\">Cases<\/a><span aria-hidden=\"true\">\/<\/span><span style=\"color:#f4f4f2\">Max Pauli<\/span><\/div><div class=\"pill\">Case Study \u00b7 AI Artist &amp; Music<\/div><h1 class=\"t\">Max Pauli<\/h1><div class=\"top\"><p class=\"sub\">The first AI artist <em>with a real digital life.<\/em><\/p><dl><div><dt>Client<\/dt><dd>An Eliah GOGO original<\/dd><\/div><div><dt>Status<\/dt><dd>ongoing<\/dd><\/div><div><dt>Project<\/dt><dd>AI artist avatar \/ music and performance concept<\/dd><\/div><\/dl><\/div><figure class=\"hero\"><img decoding=\"async\" src=\"https:\/\/eliahgogo.com\/wp-content\/uploads\/2026\/03\/1771575241038-02d520f5-ad5c-4a24-85fb-adf7c021a396.png\" alt=\"Max Pauli auf der B\u00fchne\" loading=\"eager\"><span class=\"cap\">Imagery partly AI-generated<\/span><\/figure><div class=\"sec split\"><div class=\"lab\">The project<\/div><div class=\"body\"><p class=\"lead\">Max Pauli is the artistic alter ego of Mirko Klos. For years, Mirko has been writing songs across genres \u2013 from electronic to dance and house to pop. Until now he has mostly released music as Dada Peng: songs that, like his books, deal with death and dying.<\/p><p class=\"txt\">That is exactly what made it hard to branch out as an independent artist: when you engage so deeply with mortality, audiences don\u2019t easily accept a dance track or a Schlager song from you. On top of that came the wish to release his very different songs without having to go on stage himself. That worked with various artists \u2013 but it was always challenging and time-consuming.<\/p><p class=\"txt\">Max Pauli now goes on stage for him and brings to life songs that Mirko would otherwise have released himself \u2013 only in a completely different way, because he was created exactly as Mirko wants an artist to be. So his artistic work is not just songwriting and lyrics, but also the performance of Max Pauli: a total work of art from his mind, his vision and his artistic practice.<\/p><\/div><\/div><div class=\"sec\"><h2 class=\"h\">What we did<\/h2><ol class=\"steps\"><li><span>01<\/span><p>Developing the overall concept and creative direction<\/p><\/li><li><span>02<\/span><p>Creating a custom voice avatar<\/p><\/li><li><span>03<\/span><p>Composing an EP<\/p><\/li><li><span>04<\/span><p>Creating the AI avatar<\/p><\/li><li><span>05<\/span><p>Producing the accompanying music video<\/p><\/li><li><span>06<\/span><p>Developing the format as a bridge between digital performance and social media presence<\/p><\/li><\/ol><\/div><div class=\"sec gal wide one\"><figure><img decoding=\"async\" src=\"https:\/\/eliahgogo.com\/wp-content\/uploads\/2026\/03\/1771574515683-3b1a2bcc-722a-45b5-9919-55245194f119.png\" alt=\"Max Pauli \u00fcber den D\u00e4chern der Stadt\" loading=\"lazy\"><figcaption>Max Pauli \u00b7 AI-generated<\/figcaption><\/figure><\/div><div class=\"sec duo\"><div class=\"box\"><h3>What it achieved<\/h3><p class=\"intro\" style=\"font-size:19px;line-height:1.65;color:#e6e6e3;margin:0\">This was more than an avatar project. It became a new performance format \u2013 in which an AI-generated personality gets a real life in videos, in music and on social media.<\/p><\/div><div class=\"box imp\"><h3>Impact<\/h3><ul><li>A reusable AI voice setup for future songs<\/li><li>Turning a digital avatar into a scalable digital artist format<\/li><li>A launch-ready concept for music, social media and live performance<\/li><\/ul><\/div><\/div><div class=\"sec\"><h2 class=\"h\">Music video<\/h2><div class=\"vids\"><div class=\"vid\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/JzNrdqeHXH8\" title=\"Max Pauli \u2013 music video\" loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"sec\"><div class=\"credits\"><div><dt>Creative Direction<\/dt><div>Mirko Klos<\/div><\/div><div><dt>Songwriting &amp; lyrics<\/dt><div>Mirko Klos<\/div><\/div><div><dt>Concept Creation<\/dt><div>Eliah GOGO<\/div><\/div><div><dt>Avatar production<\/dt><div>Eliah GOGO<\/div><\/div><div><dt>Artwork<\/dt><div>Samuel Bellini<\/div><\/div><\/div><p class=\"note\">Imagery in the video and on this page partly AI-generated.<\/p><\/div><div class=\"sec nav\"><a class=\"next\" href=\"https:\/\/eliahgogo.com\/en\/case-study-uefa-euro2024\/\"><small>Next case<\/small><strong>UEFA EURO 2024 \u2192<\/strong><\/a><a class=\"cta\" href=\"https:\/\/eliahgogo.com\/en\/kontakt\/\"><small>Similar project?<\/small><strong>Book a call \u2192<\/strong><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Eliah GOGO\/Cases\/Max PauliCase Study \u00b7 KI-K\u00fcnstler &amp; Musik Max Pauli Der erste KI-K\u00fcnstler mit einem echten digitalen Leben. Kunde Eliah GOGO Original Status ongoing Projekt KI-K\u00fcnstler-Avatar \/ Musik- und Performance-Konzept Bildwelt teils KI-generiert Das Projekt Max Pauli ist das k\u00fcnstlerische Alter Ego von Mirko Klos. Seit Jahren schreibt Mirko Songs quer durch die Genres \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":654,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-232","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Max Pauli ist ein KI-Musiker mit eigenem Avatar, eigener Stimme und digitalem Leben auf Spotify, YouTube und Instagram. 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