Eliah GOGOCasesMax Pauli
Case Study · AI Artist & Music

Max Pauli

The first AI artist with a real digital life.

Client
An Eliah GOGO original
Status
ongoing
Project
AI artist avatar / music and performance concept
Max Pauli auf der BühneImagery partly AI-generated
The project

Max Pauli is the artistic alter ego of Mirko Klos. For years, Mirko has been writing songs across genres – from electronic to dance and house to pop. Until now he has mostly released music as Dada Peng: songs that, like his books, deal with death and dying.

That is exactly what made it hard to branch out as an independent artist: when you engage so deeply with mortality, audiences don’t easily accept a dance track or a Schlager song from you. On top of that came the wish to release his very different songs without having to go on stage himself. That worked with various artists – but it was always challenging and time-consuming.

Max Pauli now goes on stage for him and brings to life songs that Mirko would otherwise have released himself – only in a completely different way, because he was created exactly as Mirko wants an artist to be. So his artistic work is not just songwriting and lyrics, but also the performance of Max Pauli: a total work of art from his mind, his vision and his artistic practice.

What we did

  1. 01

    Developing the overall concept and creative direction

  2. 02

    Creating a custom voice avatar

  3. 03

    Composing an EP

  4. 04

    Creating the AI avatar

  5. 05

    Producing the accompanying music video

  6. 06

    Developing the format as a bridge between digital performance and social media presence

Max Pauli über den Dächern der Stadt
Max Pauli · AI-generated

What it achieved

This was more than an avatar project. It became a new performance format – in which an AI-generated personality gets a real life in videos, in music and on social media.

Impact

  • A reusable AI voice setup for future songs
  • Turning a digital avatar into a scalable digital artist format
  • A launch-ready concept for music, social media and live performance

Music video

Creative Direction
Mirko Klos
Songwriting & lyrics
Mirko Klos
Concept Creation
Eliah GOGO
Avatar production
Eliah GOGO
Artwork
Samuel Bellini

Imagery in the video and on this page partly AI-generated.