What I did

  • developed the full concept and creative direction

  • created a custom voice avatar based on Catherrine’s voice

  • wrote the debut song “I Believe in Chic”

  • created the AI avatar

  • produced the accompanying music video

  • built the format as a bridge between digital performance and live stage presence

Impact

  • created a reusable AI voice setup for future songs

  • turned a real drag persona into a scalable digital artist format

  • built a launch-ready concept for music, social media and live performance

  • positioned the project as a culture-driven fusion of drag, music and synthetic media

Why it matters

This was not just an avatar project. It became a new performance format — where a real public persona and an AI twin work together across stage, video and music.

CREDITS:

Creative Direction: Eliah GOGO

Concept Creation: Eliah GOGO

Avatarproduction: Eliah GOGO

Artwork: Samuel Bellini