Eliah GOGO
Max Pauli
Building an AI artist with a real digital life
We created the first AI Artist with a heart: Max Pauli. He has a point of view, sings songs about things that really matter and takes a stand. He is on Instagram, TikTok and X. All songs and lyrics were written by humans. We use AI in order to get Max alive and to produce his songs, musicvideos, Social Media Content and PR Material. Max is the Alter Ego of our Founder Mirko and lives his digital life like a very unique personality. We believe: In 10 years (the latest) we all will be having an Alter Ego Avatar that will be interactiing in a digital world.
OVERVIEW
Client: Eliah GOGO Original
Project:
AI artist / digital persona / music and content ecosystem
- Creative Direction, concept development, avatar creation, AI voice design, character worldbuilding, content format development
The first AI artist with a real digital life
I created Max Pauli as a fully developed AI music artist with his own visual identity, unique AI voice and a continuous presence across platforms, content and public life.
What I did
developed the full concept and creative direction
created the avatar
built a unique AI singing voice
shaped the artist’s identity, tone and personality
created the framework for Spotify releases
developed lip-synced music videos for YouTube
extended the character across Instagram, TikTok and X
Impact
turned an AI character into a recognizable public persona
created a format that lives across music, video and social media
built a synthetic artist with opinions, emotions and narrative continuity
placed the character in real-life contexts across Cologne and Berlin
Why it matters
Max Pauli is more than an avatar. He is a synthetic artist designed to feel culturally present — with music, emotion, interviews, opinions and a believable digital life.
CREDITS:
Creative Direction: Eliah GOGO
Concept Creation: Eliah GOGO
Song- & Videoproduction: Eliah GOGO